On November 1, Google shared tips for large websites to optimize their crawling budget. The first tip emphasizes that if your website has separate HTML structures for mobile and desktop versions, ensure that the link structure in both versions is the same. For example, if the desktop version has more internal links than the mobile version, this could cause issues.
Google reminded users that it primarily crawls and indexes the mobile version of websites. If your mobile version has fewer internal links compared to the desktop version, Google might not be able to explore all your pages effectively. Certain pages may not be indexed as a result.
This issue is particularly relevant for large websites because, unlike small websites, Google relies heavily on internal linking to discover pages on larger sites. If critical pages are missing from the mobile version, Google may index irrelevant pages instead. To address this, Google suggests that if you cannot properly verify the mobile structure’s HTML, you should include your important URLs in a sitemap. This helps Google crawl, index, and rank those pages effectively.
12 November Google Core update
On November 12, Google started rolling out its November update. The rollout is finally complete now at today, December 5. Alongside this, on November 19, Google also launched an update to its site reputation abuse policy.
As a result of this update, some large websites, particularly those with affiliate sections, have experienced a shock as Google has deindexed certain affiliate-related sections of their sites.
13 And 14 November Google Analytics news.
On November 13 and 14, there was a hiccup in Google Analytics that caused many websites to see a drop in data for those days. If you notice less data in Google Analytics for November 13 and 14, there’s no need to worry—it’s not an issue with your site. This problem affected everyone.
November 14 Update for Google Maps
The news on November 14 was specific to Google Maps, with several new features announced. However, these changes are currently limited to the United States, as they were introduced during the holiday season as a marketing opportunity. Don’t worry—these features will eventually roll out globally.
Here are the key changes:
- Product Search in Google Maps
Users can now search for a product on Google, and if a nearby shop or store has that product available, its details will appear on Google Maps. Businesses that haven’t properly set up their product listings yet should take action to avoid losing potential customers. - Activity Search in Google Maps
Take note of how any user who inputs “What are things to do in Los Angeles” into the search bar is furnished by Google Maps with recommendations on places to visit, sites to see, and activities. This change in search patterns will arguably have the greatest effect on travel and food-related businesses.
Road condition reporting in Google Maps
Now, users can get detailed information about road conditions, including live updates on accidents, ongoing construction work, traffic jams, and any other disruptions that might affect travel. This feature helps ensure safer and more efficient journeys by allowing users to plan routes based on real-time road and traffic data.
EV charge information on route in Google Maps.
If you provide details about the type of charger your car uses in Google Maps, or even just share your car’s model, Google can assist you in finding nearby charging stations that are fully compatible with your vehicle. This feature is particularly useful for electric vehicle owners who may not be familiar with the charging options in their area. By using this tool, you can save time and avoid the hassle of visiting incompatible charging points, ensuring a smooth and efficient charging experience.
Latest news about Google search console.
On November 19, Google announced the complete removal of the Page Experience report option from Google Search Console. This means users can no longer access or utilize this specific report within the tool. The Page Experience report was previously used to provide insights about how users interact with web pages based on factors like loading speed, interactivity, and visual stability. While it has been discontinued, website owners are encouraged to continue optimizing these aspects for better user experience and improved search rankings.
26 November Google search console update.
On November 25, Google officially launched Google Search Dinely Recommendations for all accounts. This feature was teased by Google three months earlier, in August, but it took them three months to roll it out. Even now, the recommendations being displayed are not very useful or helpful. While the feature is now available to everyone, it’s important to note that it might not be as effective as expected. Despite this, users are advised not to rely heavily on it, as Google Search Console still needs improvements, especially with ongoing discovery and indexing issues that are increasing.